ED VANCE

This campaign targets the growing DIY market – those 16-34 year old auto enthusiasts who are looking to forge personal connections with a trusted confidante who can assist them in their DIY journey and “do it together.” And his name just happens to be like the brand … Ed Vance loves Advance.

Copywriter: Domingo Palma, Rigoberto Ceballos
Art Director: Rigoberto Ceballos, Damian Baldera